Geberit: European leader in the sanitary industry

25. July 2019
-IAM, News

Olivier Aeschlimann, Senior Financial Analyst

Thanks to the technical know-how in the field of sanitary technology and the design expertise in bathrooms, Geberit is a European leader in the field of sanitary products. Following the acquisition of Sweden-based Sanitec, the group is able to offer comprehensive solutions from a single source. Geberit’s strategy is based on four pillars: a clear focus on sanitary products and ceramics; a strong commitment to innovation and design so as to continuously optimise and extend the product range; a selective geographic expansion to concentrate on the most promising markets in which Geberit’s products are still under-represented; a continuous optimisation of business processes to constantly improve productivity. In 2019, the company expects a strong growth and to gain market shares, despite a more challenging environment.