IAM at the Tour de France – an incredible adventure

25th July 2016
-IAM Cycling, IAM

Erika Mesmer, Client Relationship Manager

Yesterday the 103rd Tour de France, the third for IAM Cycling, came to an end with the traditional finish on the Champs Elysées in Paris. The 21 stages and the 3519 kilometers of the Tour were followed by millions of spectators along the roads and more than 3.5 billion TV spectators around the world.

Beyond these figures, which highlight the strong visibility of the brand during the Tour, the IAM Cycling team was a proud ambassador of the fundamental values of IAM: judgement, discipline, patience and vision. The team provided us with exceptional moments. First of course the victory of Jarlinson Pantano during stage 15, which gave IAM Cycling its first victory on the Tour. But let’s not forget the 3rd place of Sondre Holst Enger, the youngest rider on the Tour, at the arrival in Bern (Stage 16), as well as the fantastic second places of Jarlinson Pantano in Finhault in Wallis (Stage 17) and in Morzine (Stage 20).

During these exceptional 3 weeks we received many messages full of enthusiasm, support and congratulations. We were very touched by these and would like to say, to all who have supported us from close and far, THANK YOU!